Is your business stagnant or declining? Check your foundation.
Foundation, in this sense, refers to 3 key pillars that a business stands on: Sales and Marketing, Administration, and Operations. Each pillar has an effect on how the product or service is perceived by the public. Failure in any one of these areas can have a major impact on the business and its’ growth.
Sales and Marketing are two very different functions, but are necessary complements to each other. Marketing tells the public who you are and is an effective lead generation tool. Sales transforms those leads into clients. Of the three main foundational pillars, this is easily the most public pillar, opening the threshold for more business. If your sales and marketing is lacking, your public perception is low and your business will falter.
Operations is the lifeblood of your business. This pillar is essential for repeat business, word of mouth lead generation, and more sales. Whether you are service-based or product-based, a fine-tuned operation is essential to showing your customers that you provide an exceptional service or product they can be proud to spread the word about.
Administration is where the magic happens. The administration of your business keeps all of the wheels turning in order to keep moving forward. How well you manage your business echoes through every part of it, ranging from how you answer phone calls/e-mails to how well you treat your employees. Your employees can be your greatest assets whether they’re doing their job or talking about your company.
How other people perceive your business is important today more than ever. Social media has increased the rate at which personal news travels and people are looking more toward reviews prior to purchasing. The more people that are talking positively about your product or service, the easier it will be to generate more leads and close more sales.
In closing, when the three pillars are working together in perfect harmony, they build your public perception as a company that stands out from the rest. This is the best marketing tool you can use and one you don’t have to pay extra for. Take a look at your foundation and find what you could be doing better.
Put some excitement back into running your business. “Stop Doing the Mundane, and Start Getting Weird!”