Welcome!

Do you find yourself working an incredible amount of hours a week trying to keep your business going?  Once you pay your bills, are you happy with the leftovers?  Has your business stopped growing?  Then “Stop Doing the Mundane, and Start Getting Weird!”

That’s right, “Weird”!  What you’re doing isn’t working, so it’s time to get “Weird” and change it up.  Change as a noun isn’t so scary, but the verb frightens us.  We say to ourselves, “I can’t do that!” or “That won’t work!” without a valid reason as to why.  It’s tough; I know, but we must break through our personal barriers and open ourselves up to test the limits.  Only then can we make the necessary adjustments to allow our businesses, and ourselves, to grow and become profitable.

Dr. Bret L. Simmons quotes “Excellence is a form of deviance.” We must break free of our habits and go against the grain to truly become excellent.  For example, I believe Apple is an excellent company, but it’s only because they have continuously disrupted the marketplace with new, “against the grain” products.   You may say, “Yeah, but that’s Apple.  My business is small with very little resources.”  You can still do great things as a small business and I hope to show you how in my future blog posts.

Running a business is no easy task.  It takes lots of hard work and planning to be successful at it.  You probably started your business because you wanted to work for yourself doing the thing you love.  Knowing it would be hard work learning all the aspects of business mechanics, you decided to wear most or all of the hats.  You’re the CEO, CFO, CSO, CTO, COO, CIO and any other member of the C-suite I failed to mention.  While all of these fantastic sounding titles are fun to have, it’s an inefficient use of your time.

Successfully run businesses are like large well-oiled machines.  The foundation is strong and the cogs keep moving, working toward a shared vision.  When one of these cogs go down, it can slow down the machine making it less efficient.  If the cog is a critical component then it could shut it down altogether.

In the coming blog posts I will touch on many business subjects all with a focus on getting your “machine” running at optimal efficiency.  I’ll start with the key functions of business mechanics and how they should operate with helpful tips.  After, I’ve established a good foundation, I’ll touch on specific key topics like: workforce management through feedback, social media marketing, change management, how to start working on your business and stop working in your business, how to get back to selling, and many more.

I appreciate you taking the time to read this post.  Feel free to comment with questions, suggestions, or subjects you would like me to cover.

Thanks again and remember to “Stop Doing the Mundane, and Start Getting Weird!”

Cory Podnar

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